Part of the requirements were to give customers the ability to receive and pay for training online via the website.  The site also gives Philip full control of the contents.  If he wants to put new services or pages on the site, it’s as easy for him as writing an email.
When it comes to personal training Philip knows what he is talking about, so one way he can attract more users to his site is to offer free advice on his home page.  The ease at which this can be done helps keep interest in the site and therefore attract more customers.
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