Colour correction and grading can be used to changed the look of the original video so it suits the mood of the scene more appropriately.  Grading can also make video look more like film. A grading look can be custom made to your requirements by adding processes such as blurs, gradients, tints, vignettes etc.  By matching the look to the intended mood of the scene you will captivate the viewer and maintain interest easier.
Colour Correction ensures that the colour limits fall within the threshold of the device they are intended to be viewed on. Â It can also be used to match colour between shots
Honcho Designs also has a wide range of de-interlacing methods for video. De-interlacing, combined with other processes can make your video footage look much more like film. The advantage of this is that you can shoot on video instead of incurring the high cost of film. Â The filters used aim to preserve as much of the original quality as possible.
We now have a 35mm lens adaptor which can achieve the look of film while shooting, without going through as much processing in post production.
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Grading examples
http://www.vimeo.com/1580110Â
