Top Irish downhill mountain biker Ben Reid travels the world racing on two wheels. He relies on getting media coverage for his sponsors to earn his living, and part of his marketing plan is his web site. Honcho Designs set Ben Reid Racing up with a custom Wordpress theme to tie in with all his other branding.

It was important for team manager Alistar Beckett to be able to update the site with ease while on the road, whilst having all the features of a powerful site. Support was built in for search engine optimisation, web analytics, video & photo content, and Google calendars.

There is also a mailing list database system built into the site which automatically updates subscribers when new content is published.  Check out their adventures at the Just Reid site

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